The ethical and cultural identity of an organization consists of the set of knowledge, values and behaviors that all the components make their own and which are then transmitted to the external interlocutors.
The cultural identity of an organization is divided into two main functions:
internal integration: all the resources of the organization are recognized in those values and they feel part of a collective identity, made of sharing and participation;
external adaptation: how the organization shows itself and communicates with external interlocutors.
Having a well-defined and consolidated cultural and ethical identity is a fundamental condition for an organization, not only to be easily identified, but above all to be distinguished from its competitors. Building a solid organizational identity means laying the foundations for effective communication strategies, in particular for employer branding and talent acquisition campaigns.
