When the commitment of a company is structured in a much more articulated way of mere compliance with the law, declaring and expressing interest and sensitivity towards ethical and correct behavior we can speak of Corporate Social Responsibility. This commitment, in practical terms, translates into a series of management decisions pursued in compliance with ethical principles, the environment and social values.
Within the Corporate Social Responsibility we can distinguish two areas:
an internal area that includes: health and safety at work, the management of natural resources and environmental effects, the management of human resources and the company organization;
an external area that includes: global environmental awareness, economic partners, consumers, customers, suppliers, local communities.
Adhering to the concept of Corporate Social Responsibility means developing the sensitivity and the ability to look beyond the simple compliance with the laws in force, directing investments towards the environment, human resources and relationships with all the parties involved.
The social commitment of companies today is required and awaited in the first place by consumers who are not limited to the search for services and products, but recognize the importance of respect for human, ethical and environmental principles as a priority in the production process and expect that the values promoted by the companies are able to produce effective changes in this sense.
The same is true in business relations: the organization must behave exactly like a good citizen would do in the small, thus gaining the trust of the interlocutors. This means that for the company, adherence to the principles of Social Responsibility does not only indicate an economic commitment, but also the ability to adopt a Brand Reputation strategy that takes into account ethical, environmental and social considerations.